Сетевое издание
Международный студенческий научный вестник
ISSN 2409-529X

Personal portfolio

THE CONCEPT OF “PERSONAL BRAND OF AN ARTIST” AND ITS COMPONENTS

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The article discusses one of the most important brand categories for promoting an artist. The author focuses on the phenomenon of a personal brand, the content of which, in relation to the art of music, has not been studied in depth, while for an artist, building a brand of his personality is an undoubted path to success and to expanding his target audiences. The article analyzes possible strategies for building an artistic brand, indicating its advantages, such as recognition, attracting the attention of viewers and listeners, reducing marketing costs, creating competitive advantages, strengthening connections with the target audience, and creating a successful image for investors. The author argues that the process of forming a brand for a musician or musical group has its own specifics and requires special attention to authenticity and the ability to evoke an emotional reaction in the audience. Based on the thesis that artist branding is a complex and multifaceted process that includes a number of stages, the author offers his own algorithm for building an artist’s brand.
brand
branding
artist’s image
target audiences
branding strategies