The fact that «concept» has become a key notion of modern linguistics is widely recognized today. But in spite of that its definitions vary subject to the schools and scholars. This is caused by the fact that concept is an unobservable rational category which enables scientists to interpret it differently. The concept category can be traced in the works of philosophers, logicians, psychologists, culture experts, which imposes on it a conformable imprint. In lingvoculturology «concept» is a mental phenomenon which may have a generalized conception based on ethnic-specific culture and suitable for a particular lingvocultural community. Therefore, a linguist’s attention should be focused on those linguistic units which carry the important cultural information. To analyze the concept they employ different methods and ways of describing, based on the usage of a wide range of scientific material. The most widely used in researches related to the study of concepts are such materials as vocabulary, the information about the role of word-representatives of concept in the texts and the results of psycholinguistic experiments.The features of keywords are ambiguity and frequent use of the word. A group of words representing a concept (a group of single-root words, lexical-semantic field, a number of synonymous) is also studied. The analysis of proverbs gives a researcher the data, especially on the content of interpretive field of the concept [1]. Experimental techniques present additional resources for describing the content of the concept. The results of psycholinguistic experiments allow verifying the meaning of the concept characteristics in the minds of specific groups of native speakers. In many analyzes of concepts there are used several of the previously mentioned methods [2, 3]. A mixed method of concept research involves, on the one hand, a solid sample from lexical items dictionaries, proverbs and aphorisms collections, texts of fiction and journalism. On the other hand, it includes a survey of native speakers, the development of questionnaires with different value judgments directly related to the area under consideration. The linguistic study of cultural concepts must be supplemented by data from other disciplines –culturology, history, psychology and ethnography.